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Torrid Fashion

Designing for growth in a high-volume retail ecommerce environment

Torrid, a size-inclusive women’s fashion brand with a rapidly growing e-commerce presence,  needed to focus on optimizing the mobile shopping experience for its expanding audience.

My Role
  • Lead Web Designer
Client
  • Torrid (Hot Topic)
Team
  • Digital Design Team, copywriters, retouchers and business stakeholders

Overview

As Lead Web Designer for Torrid, I owned the end-to-end digital experience across website, email marketing, and campaign assets—delivering daily updates, seasonal launches, and multi-channel creative for a fast-paced e-commerce environment.

Enhancing User Experience to Increase Conversion

I initiated key UX and visual improvements across the site and email ecosystem, refining layout, imagery, and content hierarchy to create a more intuitive and engaging shopping experience.

Impact

These optimizations contributed to a substantial increase in performance, with the e-commerce business seeing near double growth in both sales and conversion during this period.