Sarah Keene

A visual storyteller at heart, I design end-to-end digital experiences, combining UX thinking, art direction and a sharp eye for detail to turn complex problems into clear, human-centered design.

With a background spanning UX/UI design, art direction and team leadership, I bring expertise in responsive web design, ecommerce and marketing strategy; always anchored to business goals and real user needs. I’ve led end-to-end design across brands including Microsoft, NordicTrack and Z Gallerie, directing multi-channel campaigns, heading up rebranding and redesign initiatives and building design systems. I’m motivated by design that is inclusive, data-informed and genuinely impactful.