Case Study:
NordicTrack / iFIT
A/B testing at every stage of the user journey to optimize the experience
NordicTrack, a global leader in smart fitness equipment (from treadmills to bikes and rowers) offers immersive, connected workouts on their subscription-based iFIT app platform. In response to a highly competitive market, the brand needed to evolve quickly and better serve its core target audiences. I played a key role in leading the site redesign into a high-performing digital experience, tailored for user needs and conversion growth.
Challenge
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Adopt more agile workflows to quickly test and iterate on concepts, supporting aggressive sales targets and sustaining competitive market position
Client
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NordicTrack.com
My Role
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Wireframing, Prototyping, UI/UX Design, A/B Testing, User Testing
Data-led insights, driving a redesigned fitness experience
As the Lead UX/UI Designer, I ran A/B testing, implemented a new design system and helped optimize the overall user experience to improve engagement and conversion metrics for NordicTrack.com and the integrated iFIT workout app. I played a key role in the replatform and redesign of the ecommerce site, collaborating closely with product and engineering teams to deliver a relaunch that saw exceeded sales forecasts and created positive sales growth in 2024.
