Microsoft Surface
Supporting the product launch of Microsoft Surface devices, increasing accessibility while maintaining premium positioning
Contributed to a platform supporting a multi-billion dollar hardware business with double-digit YoY growth.
My Role
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Lead Art Director, Wireframing, Prototyping, Accessibility
Client
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Microsoft Surface
Team
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Agency web design team, PM Team, Developers and Stakeholders
The Challenge
Microsoft Surface was scaling rapidly across both small business and enterprise markets, requiring a more cohesive and conversion-focused e-commerce experience. The existing platform needed to support frequent product launches, complex offerings, and high expectations from global stakeholders.
Goals & Objectives
The goal was to create a scalable, high-performing e-commerce experience that could support ongoing product launches while improving engagement and conversion for business customers. This included aligning design with Microsoft’s broader growth strategy and increasing Surface adoption across commercial segments.
Process & Approach
As Lead Art Director, I led daily design execution and partnered closely with Microsoft stakeholders and development teams in Seattle to deliver iterative updates, campaign launches, and site improvements. We also guided a full platform migration, introducing new frameworks and production standards to support scale and efficiency.
Design
The team delivered a redesigned e-commerce experience on Surface.com, including new product pages, campaign assets, and launch experiences tailored to business users. We streamlined design workflows, improved consistency, and ensured each touchpoint clearly communicated product value and use cases.
Results & Impact
The redesigned platform supported a period of strong growth for Surface, contributing to increased site engagement, conversion, and sales during a time when Microsoft was expanding its position in the premium device market. Our work enabled scalable launches and helped strengthen Surface’s presence across both SMB and enterprise segments.
