Hi, I'm Sarah!

I’m a Senior UX/UI Product Designer based in Sydney, working across ecommerce, wellness and enterprise products. Most recently I led a full-funnel UX audit and design system rebuild for a high-growth wellness brand.

My approach starts with evidence: audits, user research and testing. I’ve led navigation redesigns, product configuration flows, and conversion testing programs.

Before product design, I spent years in art direction,  shaping how I work today. I care as much about hierarchy and craft as I do about flow and function.

Outside of work, I’m usually at the gym lifting heavy or I’m outdoors hiking and exploring our wild environment.